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  • Tuition Fee:
  • Local: $ 9.13k / Year
  • Foreign: $ 13.3k / Year
  • Languages of instruction:
  • English

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    Marketing is an exciting, dramatic and powerful discipline centred on the notion of customer understanding. The Marketing industry continues to grow worldwide and represents a major source of employment in the 21st Century. To meet the needs of this industry the MSc. in Marketing, Consumption & Society is being offered by the Department of Management & Marketing in the Kemmy Business School.

    The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.

    Among the core objectives of the programme are:

    * To provide an understanding of marketing as a business philosophy and organisational function.
    * To foster a critical appreciation of the discipline's major theoretical debates.
    * To develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.
    * To identify the nature of consumer culture and to critically examine consumption decisions and behaviours.
    * To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.
    * To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.
    * To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.
    * To support the production of an independent piece of research on a subject of importance to the discipline of marketing.
    * To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.

    The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.

    Semester 1

    Marketing Theory; Consumption and Consumer Culture; Marketing and Society; Research Philosophy and Methodology in Marketing

    Semester 2

    Marketing Leadership; Marketing in Action; Marketing in Popular Culture; Consumer Ethnography.


    Research Paper


    The programme is designed to prepare graduates for careers in Marketing Management, Public Sector Marketing & Creative Marketing.


    The minimum entry requirement is a 2:1 honours primary degree or the overseas equivalent as determined by the Programme Team in consultation with University of Limerick Graduate School Admissions.The nature of the programme allows for consideration of applicants from a range of cognate disciplines (for example, business studies, cultural studies, media studies, sociology etc.) where they will have been exposed to learning with regard to the discipline and practice of Marketing and/or consumer society,Where candidates are non-native English language speakers, certified demonstrable achievement in TOEFL English Language Competency Test will be required. Candidates may be interviewed as part of the selection process to determine their suitability.ENGLISH LANGUAGE REQUIREMENTSAs all international students are required to possess sufficient language skills to attend lectures and sit examinations at the University of Limerick, students should be competent to communicate through the medium of English prior to their arrival. Students must have a minimum score of 550 (paper based) or 213(computer based) 80 (internet based) in TOEFL (Test of English as a Foreign Language) or an IELTS (International English Language Testing System) score in the range of 6.5-7 and not less than 6.0 in any one component. English Language Requirements IELTS band: 6.5 CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 80 (Grade A) TOEFL paper-based test score : 550 TOEFL iBT® test: 80
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